Alexis Goodrich and Laura Busche

Co-writers Alexis Goodrich and Laura Busche work for Creative Market as the partner content development manager and brand content strategist, respectively. Goodrich has been a startup enthusiast since a young age and has yet to join a company with more than 28 employees. Busche has written the O’Reilly book, Lean Branding, and has published numerous articles for Smashing Magazine.