Use Shopify’s Marketing Products to Grow Your Clients’ Businesses

Are you ready to equip your clients to successfully use Shopify’s marketing products at every stage of the customer lifecycle? The latest learning paths and verified skills programs from Shopify Academy can help.

Shopify Marketing Fundamentals
Selling & Positioning Shopify Marketing Products (partner exclusive learning path)

Shopify Marketing Fundamentals

In this comprehensive learning path, we enable you to guide merchants through setting up Shopify marketing products. The path covers how to find new customers, convert site visitors to first-time buyers, and engage with customers to boost loyalty and lifetime value. By the end, you’ll have the strategic insight and practical skills to unlock new opportunities for your clients to reach their goals using a variety of marketing products.

Course 1: Align Shopify marketing products to the customer lifecycle

Explore topics including:

Key Shopify marketing products and tools
Key stages of the customer lifecycle and alignment with our marketing products
Common challenges when engaging with customers in each stage of the customer lifecycle
How to determine marketing strategies and Shopify marketing products to help your clients reach your goals

Course 2: Find new customers with Shopify

Learn how to set up and use:

Shopify Audiences to find more customers on top ad platforms
The role of monitoring, testing, and optimizing in growing a digital marketing program
The Shop App as a new acquisition point for merchants
Collabs to partner with influencers and affiliate marketers

Course 3: Convert site visitors to first-time buyers

Learn how to set up and use:

Shopify marketing automation tools to engage with site visitors
Shopify Forms to build an audience from your list of site visitors
Shopify Email to send messages to key customer segments at a low cost
Shopify Automations to stay connected to site visitors after they leave your site
Shopify Inbox to interact with prospective customers

Course 4: Stay engaged with customers to boost LTV and loyalty

Learn how to:

Maintain engagement with customers using Shopify marketing tools
Configure triggers and events in Flow to deliver messaging that addresses recent site visits
Use retargeting to stay connected with customers on ad channels
Find more potential buyers and high value customers using Shopify Audiences

Selling & Positioning Shopify Marketing Products

This learning path is tailor-made for Shopify Partners who aim to use Shopify’s marketing tools to both enhance their own service offerings and drive growth for their clients. It empowers Shopify Partners to understand the full spectrum of Shopify’s marketing products as well as how to effectively communicate their value to strategically align with merchant needs — ultimately helping drive sales and merchant success.

Course 1: Introduction to Shopify’s marketing products

Learn how to:

Describe Shopify marketing products and features
Identify the roles that will primarily be using marketing products
Establish the importance of marketing products to growing a store
Determine the qualifying criteria for marketing products

Course 2: Positioning business growth with marketing products

Explore the benefits of:

Shopify’s marketing tools as they relate to common pain points and objectives that merchants have
Shopify’s marketing products as they relate to common pain points and objectives that merchants have
Shopify’s advanced products as they relate to common pain points and objectives that merchants have

And learn how to:

Identify merchants business goals and blockers that would trigger a conversation about Shopify’s marketing products
Form probing questions to qualify a merchant
Pitch specific Shopify marketing tools to qualified merchants that match their business goals
Pitch specific products to expand reach to qualified merchants that match their business goals
Pitch specific ad channel products to qualified merchants that match their business goal
Respond to common objections

Whether you’re a consultant, developer, or marketer, the insights you’ll gain from these learning paths will empower you to deliver exceptional value to your clients. Expand your knowledge of Shopify marketing products today by registering now on Shopify Academy.

Emily Bastian