Unify your marketing

Find more customers, build profitable relationships, and make strategic decisions with unbiased data—all from one place.

Find customers

Get your business in front of millions of customers

Social media

Sell on social channels

Reach more customers by sharing your products directly from Shopify to platforms like Facebook, Instagram, TikTok, Pinterest, Snapchat, and more.

Shopify marketplace connect

Sell on marketplaces

List your products on the world’s leading online marketplaces—like Amazon, Walmart, Target+, and eBay—from one central location, with automatic inventory syncing.

Shop App

Tap into millions of mobile shoppers

Enable the Shop channel, a mobile-first shopping experience that drives discovery, improves conversion, and keeps customers engaged.

Shop campaigns

Risk-free ad campaigns

Target shoppers across Meta, Google, and Shop. Set your customer acquisition cost and ROAS, and let Shop do the rest. Only pay when a customer converts.

Shopify audiences

Find more customers on the top ad platforms

Get your ads in front of the most interested buyers, with custom audience lists generated by commerce insights exclusive to Shopify. Drive up to 2x more retargeting conversions and reduce customer acquisition costs by up to 50%.

Shopify collabs

Drive sales with influencers

Find and manage influential creators on Shopify Collabs. They can spread the word about your products to their fans and followers on platforms like Instagram, YouTube, and TikTok.

Shopify collective

Sell through retailers

Grow sales by selling your products through quality Shopify stores. In just a few clicks reach new customers and push up profits. They sell, you ship.

Automate your marketing

Turn browsers into customers

Marketing automation tools built directly into Shopify

Capture leads via forms, then send branded emails that convert. Reach the right customers at the right time with automations, then refine your marketing efforts further with audience segmentation. Lastly, manage all customer interactions and convert more sales with Shopify Inbox.

ENHANCE WITH ANALYTICS

Optimize with data you can trust

Maintain an unbiased view of your data, all from one place, with deep integrations between Shopify and key channels like Google, TikTok, and Pinterest.

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Reports, Attribution, ROAS

See where orders are coming from and how much you're spending to get them.

A unified view of customers

Get a trusted view of customer behavior across your online store, email, messaging, and ad platforms.

Take action

Optimize your ad spend, improve targeting, and personalize customer experiences.

Built in privacy and consent

Ensure compliance, protect privacy, and honor customers’ consent by default.

Explore Shopify analytics

Build your knowledge

Master your marketing skills

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New

Learn marketing fundamentals

Optimize your use of Shopify’s marketing products to expand your customer base, increase sales, and grow your business.

Learn more on the blog

Rank higher in search results

Read step-by-step guidance on how SEO works and get your shop more easily found on Google and other search engines.

Make better business decisions using data

Read up on proven strategies to use customer data to inform your marketing and increase sales.

Use email to drive sales

Four email marketing strategies to deliver the best email marketing campaigns.

Increase sales productivity by 25%

Explore engagement data from leading advertising platforms and tools to maximize your ROI and support your business decisions.

More solutions

Every tool to power your business

The Shopify POS system.

Sell everywhere

Sell wherever your customers are—online, in person, and everywhere else.

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Fulfill orders faster and for less

From deep discounts on shipping to centralized order management—it’s all included in your Shopify plan.

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More commerce apps

The Shopify App Store features 8,000 apps, vetted and tested to help you sell smarter and faster.

Start selling with Shopify today

Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business.