Author

Kevin Simonson

Kevin Simonson is the CEO of Metric Digital, a performance marketing agency in New York City that focuses on driving revenue and customers through online advertising, and consulting Private Equity and VC Firms on due diligence and digital marketing execution. Kevin has lectured on Facebook marketing at Harvard’s Kennedy School and General Assembly, and he is also the co-author of the book Badvertising: How Big Agencies Are Screwing Big Companies Out Of Big Money, And What To Do About It.